Marketing

Ikea Chooses McCann as First Global Brand Marketing Partner

By: Edith Wharton

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Ikea Chooses McCann as First Global Brand Marketing Partner

The new approach and partnership start this month, with campaigns expected in spring 2024.

The estimated 2022 and projected 2023 global spend for Ikea is $710 million. The digital share is 50% for projected 2023, according to COMvergence.

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Edith Wharton
Edith Wharton

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