Although its program is elaborate and eye-catching, Orkin isn’t the only brand to co-opt a naturally occurring phenomena for marketing purposes. MoonPie is famous for it, having dropped marshmallow-scented sunscreen for summer solstice and survival kits for this spring’s solar eclipse. The latter event drew a host of brand players, including Southwest Airlines, Delta Air Lines, SunChips, Omni Hotels & Resorts, Krispy Kreme and McDonald’s.
“Orkinstra” is a way for Orkin to flex its bug bona fides, according to Cam Glover, vice president of marketing, with the goal of “entertaining and educating” audiences and planting the flag “as the leader in our industry.”
[ad_2]
Source link
