36.1 C

Infographic: When Brands Speak, Consumers Are Skeptical



In recent weeks, Target and Bud Light have faced significant backlash for marketing or merchandise that supports LGBTQ+ individuals.

After backpedaling on their positions—Bud Light put two marketing executives on leave; Target stopped selling certain LGBTQ+ items—the brands upset a whole other segment of the population, who called them out for shallow advocacy.

Considering these events, companies may want to reevaluate their level of dedication to social issues this Pride Month. If they’re willing to take down their rainbow flags at the first sight of angry tweets, maybe they shouldn’t go up to begin with.

People across the board are skeptical of corporate activism.

Source link

Subscribe to our magazine

━ more like this

Apple backtracks and approves the first PC emulator for iOS

UTM SE is a PC emulator that allows you to run classic software and old-school games.* Supports both VGA mode for graphics and...

Biden says ‘everybody must condemn’ attack on Trump as campaign halts messaging to supporters and pulls TV ads

President Joe Biden said Saturday that “everybody must condemn” the suspected assassination attempt on former President Donald Trump, adding that he hoped to speak with his 2024 presidential...

Elon Musk endorses Trump after shooting at campaign rally as political risk expert warns ‘US democracy in crisis’

Tesla CEO Elon Musk endorsed Donald Trump on Saturday, just minutes after a shooting at a campaign rally injured the former president. On his...

Donald Trump taken off stage during rally after apparent gunshots; Secret Service says he is safe

Donald Trump’s campaign said in a statement that he was “fine” after being whisked off the stage at a rally in Butler, Pennsylvania...

Call your shot: Investors are buying individual stocks at a record pace as market-beating bets dwindle to lowest ever

More investors are calling their shots and picking out individual stocks to buy as market gains become concentrated in an increasingly narrow range...