“I’m really proud of the progress GroupM has made toward its mission of making advertising work better for people. After five years the time is right for a fresh challenge, and I’m excited to get started in my new role with WPP. Brian is an exceptional leader and I’m happy he is rejoining the GroupM family,” said Juhl in a statement.
According to COMvergence’s 2023 Global New Business Barometer report, GroupM was part of numerous pitches, winning ample new business and retaining more than its rival agencies, upping its total business value. But it also lost more than other media groups, including those at Publicis, Omnicom and Havas.
GroupM has simplified its structure in recent years, serving its clients primarily through three media agency brands—EssenceMediacom, Mindshare and Wavemaker—plus media performance organization GroupM Nexus and data product, service and technology company Choreograph. GroupM manages more than $60 billion in annual media spend on behalf of its clients.
Earlier this summer, GroupM teamed up with measurement company Incremental in an attempt to gauge the impact of retail media buys.
[ad_2]
Source link
