Frito-Lay’s Tostitos brand had its own activation nearby.
The brand parted with Minnesota Vikings quarterback Kirk Cousins to take over a new local restaurant and transform it into a Tostitos-themed four-course dining experience.
The experience came with a chef’s table option that allowed some visitors to interact with the brand’s culinary experts. Thai corn fried shrimp and barbacoa arepas were on the menu alongside other dishes made by Frito-Lay products. One fan won a dining experience with Cousins, who prepared and served their food.
“With the products that we have, we know that we can inspire people to think about the brand in a more culinary way,” Mahal said.
Frito-Lay parent company PepsiCo has three ads in the Super Bowl this year, spanning its Dinamita, Starry and Mountain Dew brands.
For the latest Super Bowl 58 advertising news—who’s in, who’s out, teasers, full ads and more—check out Adweek’s Super Bowl 2024 Ad Tracker and the rest of our stories here. And join us on the evening of Feb. 11 for the best in-game coverage of the commercials.
[ad_2]
Source link
