Inside NBCU’s Olympics Strategy With ‘Blue Chip’ Ads and AI

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“What’s incredible to me is how much the voiceover sounds like Al Michaels,” Roberts enthused about the synthetic Michaels, who addresses each user by name before throwing to their selected clips. He made sure to mention that Michaels was a “terrific partner” in the process.

“The AI engine was trained using his past appearances on NBC,” Roberts continued. “We expect as many as 7 million variations of these personalized playlists will be streamed throughout the course of the Games.”

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