The Lodge by Paramount+
Chock full of shows, movies and properties accessible through Paramount+, The Lodge returned to Austin’s Rainey Street with a multi-level activation at The Clive Bar. Different corners of the bar featured props, themed drinks and experiences related to Halo, Mean Girls, Star Trek: Discovery, Lawmen: Bass Reeves, Survivor, Inkmaster, The Chi and CBS Sports.
“The scale of this ski-lodge-inspired activation is similar [to last year], but the experiences are even bigger,” said Domenic DiMeglio, CMO and chief data officer for Paramount Streaming. “We are competing in a crowded market so the chief goal for activations such as The Lodge is to reach consumers directly with a tangible experience that establishes and deepens their relationship with our brand and content.”
Prime Video: Fallout
South of the main conference activities on Austin’s South Congress Ave, Prime Video created a post-apocalyptic world to promote its new show, Fallout, which premieres on March 21. Set some 200 years after a nuclear event, the world is divided between those who lived through it in a vault, and those who struggled to survive on the surface—and actors, fully in character, wandered among visitors giving sneak peeks into where the show will take viewers.
The LaCroix House
Housed in an East Austin hotel that visitors enter through a LaCroix-filled refrigerator door, the sparkling water brand’s activation was an explosion of bubbles, bright colors, interactive photo ops and themed swag.
