Gather your team around the work that could actually move the needle forward in real life, rather than just generating quant reports for the bean counters. If you consider yourself “purpose-driven,” find a purpose larger than yourself.
In the end, marketing to people instead of Pride comes down to this: We have value not just in our ongoing, united struggle against hate, but in our multiplicity containing an embarrassment of potential riches in spend, loyalty and growth for brands. Create things that sell to us with a fine point, not a broad brush.
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