Through the Marketing Vanguard platform, we will go deeper in convening and creating content for that unique cohort of marketers—CMOs and those with equivalent titles who hold the marketing leadership mandate within any given company—to enable them to refine their narrative in business and continually redefine marketing practice and leadership, guide them in their current efforts, as well as support the next generation of marketing leaders.

“Vanguard,” literally defined, is “a group of people leading the way with new developments or ideas.” Marketing Vanguard by Adweek will connect the dots between marketing and business growth, and highlight and learn from the people who are, through their decisions and actions, rewriting the narrative around CMOs and the impact of advertising and marketing within and outside organizations. Importantly, Marketing Vanguard will also seek to empower chief marketers to drive the narrative forward at a time of such change—not just respond to it.

What we will offer

Marketing Vanguard will be many things at Adweek—particularly content for marketing decision-makers that will provide actionable, implementable strategies through case studies. It will include events, a new podcast interview series and the new Marketing Vanguard Awards.

With a pay-it-forward priority, and to advance the next generation of marketing talent, those who participate in Marketing Vanguard will have the ability to bring one to two rising stars on their teams to events and gatherings to provide them with exposure to valuable networking and learning opportunities. 

It will align with Adweek’s mission of inspiring, connecting and guiding the global marketing community, placing emphasis on the core necessities required of all marketers and their peers to drive the practice forward: DEI, sustainability, talent strategy and next-generation education and support. More than that, it will be a singular entity for knowledge exchange, access creation and best practices sharing for participants and, importantly, teams and talent—all tied to and powered by Adweek’s rich base of news and trends coverage.