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Jacques Séguéla was one of the original Mad Men of France. His prowess as an adman produced notable and lasting campaigns for Citroën, Air France, Club Med and Louis Vuitton.
Séguéla was the founder of RSCG, which merged with Eurocom to create Euro RSCG, which became Havas. Now Havas is naming a Havas Health network after Séguéla, a Havas founding partner, combining multiple agencies into Jacques, a health and wellness disruptor.
Havas has also rebranded its global health agency network to Havas Health Network. With the new structure, all Havas Health agencies will consolidate into three competitive offerings: Jacques; Havas Life, a global health powerhouse in 80 countries; and Havas Lynx, a digital health brand transformation.
The announcement comes on the same day the Cannes Lions International Festival of Creativity said it will award the Lion of St. Mark to Séguéla, representing his lifetime achievements of creativity in communications.
Jacques agencies are designed to disrupt the norms of health and wellness advertising, encouraging pharma, health and health-adjacent companies to see health and wellness marketing from a different perspective.
The rebrand for Havas Health started a year ago because, as Donna Murphy, global CEO of Havas Health Network and Havas Creative Network told ADWEEK, “we looked like alphabet soup; we had names all over the place.”
Murphy said there was a need for simplification, especially with its disruptor agencies, and Séguéla seemed a perfect person to name that network after, since he has been a disruptor his entire career.
“The legacy and the honor to represent him as a creative disrupter was bar none,” said Murphy of Séguéla.
Havas Health Network’s new naming structure marks the unification of the company’s creative, media and health networks under its “One Havas” approach.
A pharmacist before an adman
Séguéla is now 90 but shows no signs of wanting to retire. He is still pitching, still in the mix with clients and plans on being active at Jacques.
Though Séguéla is more known for automotive and travel marketing, he came from a health care background. His grandmother was a healer, his mother was the first female surgeon in France, and his father was a pioneer in radiology. Following in their health care footsteps, Séguéla trained to be a pharmacist.
