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A relaxed, vulnerable, behind-the-scenes moment with an athlete or celebrity is one of the most coveted commodities of the digital age.
It’s also extremely difficult to achieve if your media agency is intimidated by a star’s entourage, or the talent has to uncomfortably discuss the concept with someone who’s never shared their spotlight.
Almost a quarter century ago, Josh Duhamel was an extra in Christina Aguilera’s “Genie in a Bottle” video. Roughly two decades ago, he won a Daytime Emmy for his work on the soap opera All My Children before playing the title role in Win a Date With Tad Hamilton.
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