Ahead of the game, host city Las Vegas’ spectacular venue Sphere will feature Mayo Cat in an activation that will run from Jan. 29 to Feb. 4 through an immersive 3D interactive experience. This makes Hellman’s the first Unilever brand to activate on the Sphere.
Last year’s spot ranked 27th on the USA Today Ad Meter.
For the latest Super Bowl 58 advertising news—who’s in, who’s out, teasers, full ads and more—check out Adweek’s Super Bowl 2024 Ad Tracker and the rest of our stories here. And join us on the evening of Feb. 11 for the best in-game coverage of the commercials.
Credits
Creative Agency: VML
Media Agency: Mindshare
Public Relations Agency: Edelman
Cat Owner: Molly O’Neill
Cat Trainer: Tina Weld (with Hollywood Animals)
Social: U-Studio
Influencer: Village Marketing
Directors: Will Speck and Josh Gordon
Producer: Tara Leinwohl
Cast:
Kate McKinnon as herself
Pete Davidson as himself
Chipmunk as Mayo Cat
Connor Ratliff as the photographer
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