The most challenging part of the campaign was developing a tool that the naked hiking community could actually use, the team said. The partnership with Outside allows hikers to review trails without changing the app’s user interface.
Serendipitously, Barrett and DiNardo also discovered they have a friend who is a naked hiker. His insight gave them a greater understanding of the community, and he even makes a cameo in the film.
For the nude skeptics, the brand clarified that it “would never encourage anyone to break the law” and is “only encouraging people who are 18+ and already planning on hiking naked to do so in a safe and legal manner.”
“Every year, hikers across the country embark on hikes to get as close to nature as possible,” Sadie Garcia, director of brand marketing at The Kellogg Company, said in a statement. “Connecting with nature is at the core of our company, and to help them along the way we want to make sure they know which trails are friendly, as well as to have something to bring along their favorite trail snack.”
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