Brand and business performance
There was confidence in the campaign prior to its release, Cailleau revealed. Pre-testing proved it to be the brand’s best-performing work. According to Kantar’s measurement, it scored well across brand-building and perception.
The original four-week media plan last fall, which ran across the country, spanned TV, VOD, out-of-home and social media platforms Snap, Meta and TikTok.
The effect on business was also noticeable. Cailleau said that while the campaign was live last October, sales grew by 10%.
“It’s really interesting to see that we can improve the consideration of the brand, improve the taste and the quality and, at the same time, the modernity of the brand and grow business,” Cailleau said, adding that viewers will see more of it: “We will repeat this campaign in April because of the strength of the campaign, not only for the brand but also for the business.”
[ad_2]
Source link
