Lay’s Powers a Musical Ad With Anitta and Actual Potatoes

There are many ways to enjoy the humble potato, whether you opt for a classic chip or, for the more daring among us, potato milk. Frito-Lay’s latest campaign is using the spud in a different way—as a source of electricity to power dance music.

As a way to celebrate the power of potatoes, Lay’s launched “Stay Golden,” a new Latinx-focused TV campaign that highlights how music, community and potatoes can bring a bit of happiness. As part of the campaign, the brand released a new spot titled “Beat of Joy” featuring Latin Grammy-nominated artist Anitta and a remix of her song “Envolver.”