Lego Hands Global Media Account to Publicis One

Publicis will commence onboarding from the beginning of July, working with Initiative over a three-month period to ensure a smooth transition.

“We would like to thank the team at Initiative/IPG for a great seven years,” Goldin said. “They have been with us every step of the way as we significantly grew the business, launched our first global brand campaign, and reached more children than ever before. We are grateful for their support and collaboration.”