To further back the objective of the campaign, the U.S. Soccer Foundation has opened three permanent mini soccer pitches across the country to offer greater access and opportunities for girls to play, while Football Australia has created initiatives to challenge gender stereotypes in the sport named Legacy 23 and Our Game, in support of the country hosting the next Women’s World Cup later this year.
“When they have the space and freedom to express themselves fully, girls are an unstoppable force in the world. They are playful inventors, curious scientists, daring dreamers and bold adventurers—and that’s exactly what ‘Play Unstoppable; is celebrating,” said Julia Goldin, chief product and marketing officer for The Lego Group.
“For over 65 years, the Lego Brick has provided endless play possibilities for all children, allowing girls to dream, build and become anything they desire even when society tells them otherwise.
“Women’s football is a powerful reminder of what girls can do when they break free from stereotypes—our four footballers are players at the top of the game,” she added. “As strong women on and off the pitch, they are inspirations for girls everywhere to realize their potential.”
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