He added: “Normally, to represent winnings in this type of ad, creatives show the before and after and how drastic the changes happen to be in the life of the winning person. Here, it felt interesting to show a monthly income in the life of a regular man who keeps working, going to the dentist, and getting his picture taken … This is exactly the specificity of Eurodreams, the prize spreads over a duration of 30 years, and spice up your life every month.”
CREDITS:
Campaign: The Rain
Advertiser: FDJ
Brand: Eurodreams
Brand managers: Julie Mulliez, Camille Jalon, Pierre-Antoine Cail
Ad Agency: BETC Paris
Agency managers: Bertille Toledano, Mathieu Laugier, Amelie Molter, Marine Peresse
Chief creative officer: Stephane Xiberras
Executive creative director: Olivier Aumard
Art director: Rayhaan Khodabux
Copywriter: Julien Sens
Assistant art director: Florian Padilla
Head of planning: Etienne Averseng
Strategic planner: Remy Zalcman
Creative resource manager: Nathalie Sanseigne
Rights negotiator: Celine Mace
Creative producer: Sebastien Lintingre
Director: Augusto Gimenez Zapiola
Production company: BIRTH
Sound company: GUM
Music creative director: Adam Ghoubali
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