Major Cut Made Minor League Baseball Brands’ Field of Dreams

With MLB and its minor leagues now taking a more unified approach to mutual partners, it’s much easier for a brand like T-Mobile to follow baseball through all levels of the game.

“There’s a lot of folks that have spent a long time in baseball, and I wanted to be sure we were doing right by them as we look ahead,” MiLB’s Barnett said. “But what I heard a lot was they have wanted centralized support like this for a long time.”