The campaign will also run in stores, with window displays and digital screens showing content with Miller. The outfits featured in the ad will be displayed at the front of stores and there will be QR codes shoppers can use to order any product that’s sold out.
“While some retailers have definitely pulled back on stores, we’ve spent tens of millions of pounds over the last couple of years on windows and digitizing many of our stores, so that when you go in, hopefully the shopping experience will be better and drive more inspiration,” Braithwaite said. “We are trying to look at every single channel and just make sure that we are best in class and driving style at every opportunity.”
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