From Nov. 2-4 at the Marathon Expo, Mastercard and Citizens is hosting a Small Business Boulevard where fans can make signs to support runners, but also shop at businesses from the city. This year’s lineup includes storefronts from Brooklyn Tea, ANYBAG and Effie’s Paper. Outside the Expo, Mastercard recruited Jaeki Cho of the lovely, reverent NYC food and culture platform Righteous Eats and Ted Zhar’s “what do you do for a living” person-on-the-street Tik Tok to highlight small business owners along the marathon route.
On the day of the race itself, Mastercard sets up “Cheer Zones” along Mile 8 and Mile 16 with free swag and reserved seating. For cardholders content to wait it out in the finish area at Central Park, there are 10,000 free earpiece radios from Live Sports Radio tuned to the WABC-TV/ESPN2 broadcast for updates.
“Mastercard’s integration into this year’s race is paramount to elevating the spectator experience,” NYRR’s Simmelkjaer said, “and we can’t wait to see fans getting in on the action.”
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