It also plans to expand its “Ready on Arrival” pilot, which has been tested in the U.S. across its six top markets by 2025. This service allows customers to pre-order before they arrive through the app.
A new partnership to deliver AI
Meanwhile, McDonald’s has also announced a strategic partnership with Google Cloud, which will introduce new technology to apply generative AI solutions for its restaurants worldwide. The partnership will accelerate automation innovation from equipment manufacturers, while reducing complexity for staff and serving hotter food more quickly.
“We’re focused on making AI more helpful for everyone, with the potential to unlock many new opportunities for innovation,” said Sundar Pichai, CEO of Google and Alphabet, in a statement. “We’re excited to see how McDonald’s will use our generative AI, cloud, and edge computing tools to improve their iconic dining experience for their employees and their customers all over the world.”
This will also impact the mobile app and loyalty kiosks in store from the start of 2024, with new software and a bespoke operating system set to be introduced.
The use of more shared data, it claims, will allow it to accelerate customized AI solutions around the world to help it better understand and automate solutions within its restaurants.
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