“We see the three-lined hamburger button on almost every website, but which hamburger is it really? Once you see it is a Big Mac, it is hard to unsee it. It’s funny how the mockumentary also describes the whole process of how we came up with the idea in the first place. This project has been all about curiosity and to keep pushing the idea even further,” added Tero Ahonen, copywriter at Nord DDB Helsinki.
McDonald’s has operated in Finland since 1984. It now has over 75 restaurants across the country, more than three-quarters of which are owned by private license holders.
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