Meta Helps Rugby Fans Bring Passion to the Next Dimension

Date:

January 20, 2023

Meta Helps Rugby Fans Bring Passion to the Next Dimension

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As a sponsor of the Rugby World Cup, Meta has released an AR-led campaign to allow fans to showcase their passions for their national teams.

The tech company is the official social media services supplier of the tournament, which takes place in France in September and October.

To begin its activation of the partnership, Meta has developed a series of experiences that will run across Facebook, Instagram and WhatsApp such as an avatar creator, which features six special filters for fans to transform themselves into their teams’ mascots.

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Edith Wharton

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