Mini Introduces Global ‘Nice to Meet You Again’ Campaign

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The main campaign will go live globally Oct. 18 with local launches set to follow in key markets such as the E.U., U.K., U.S., China, Japan and South Korea. Supporting activity across out-of-home, digital and social media will also take place.

The first element of the “Nice to Meet You Again” campaign was unveiled in September through a vibrant light installation by Morag Myerscough, which went on display in London at the Shoreditch Design Triangle during London Design Week 2023.

CREDITS:

Agency: Anomaly

Production: Media Monks

Business Director Production: Kai Stoecker

Executive Producer: Thomas Bartl

Senior Producer: Joern Thees

Senior Producer: Petra Kraus

Production: ANORAK

Director: Daniel Wolfe

Executive Producer & Founder: Christiane Dressler

Executive Producer: Christoph Petzenhauser

Producer: Felix Knabel

Production Coordinator: Stefanie Finkbeiner

Production Coordinator: Chiara Walde

Production Assistant: Lisa Beck

Director’s Assistant: Pedro Takahashi

DoP: Kate Arizmendi

DoP: Arnaud Portier

Production Designer: Jahmin Assa

Production Designer: Christian Stone

Wardrobe Stylist: Astrid Gallegos

Post:THE MILL

Executive Creative Director: Dan Williams

Creative Director ‘Pumps’: Will Hooper

Sound Design: 750mph

Partner and Supervising Sound Designer: Sam Ashwell

Photography

Alex Rank, Photographer

Rene Steinvorth

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