Regarding other changes, the streamer also recently announced new ad tier formats on the way, including Binge ads, which let viewers who are binging on a show watch an episode ad-free after a marketing message. Viewers can also expect integrated sponsor messages for live events, including Netflix’s upcoming golf match, The Netflix Cup, which features PGA and F1 stars. Brands getting involved include T-Mobile and Nespresso.
Additionally, the streamer recently launched title sponsorships, with Frito Lay’s Smartfood presenting the new season of Love is Blind.
With the new brand integrations, Netflix can now bring more partners to its global subscriber base, rather than just its ad tier users.
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