A C-suite of change
But forget about a year of change. The last few weeks alone have been a whirlwind at the streamer’s ad-supported tier, with Reinhard only recently taking the advertising leadership position following Jeremi Gorman’s exit in early October, which buyers recently told Adweek had taken themselves and Netflix’s own employees by surprise.
Moving forward, buyers said they’re looking for Netflix’s ad tier to scale faster, considering the company’s global footprint is 247 million paid subscribers. And it seems Netflix execs believe Reinhard is the one to help the company get there.
In the streamer’s recent third-quarter earnings video, Greg Peters, Netflix’s co-CEO, acknowledged Gorman’s contributions to building Netflix’s ads business over its first year but also gave full support to Reinhard, with the new advertising president having experience with Netflix’s global studio, financial strategy and business development.
“You think about that assemblage of skills, and you think about the existing ads leadership team that we have that has got a rich history in ads in general and connected TV—especially someone like [Peter Naylor, vp of worldwide ad sales], who started selling connected TV at Hulu—that’s a strong team to take our ads business to the next level,” Peters said.
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