“We have these movies that have some of the callbacks that we’re referencing and reinforce everything that’s great about this studio, but that are directed at either families or this more ‘adult’ Nick kid,” said Caluori.
To help further the marketing push, starting at the end of this month, Nickelodeon will be on the ground at 400 schools around the country, reaching 250,000 kids—and kids can vote to slime their favorite teacher. There will also be two large events coming in Philadelphia and D.C.
Nickelodeon was among the brands Paramount spotlighted at its upfront dinner for clients in late April. Paramount ad sales chief John Halley told Adweek that after the success of its decision to exit its usual upfront week presentation this year, the company is “not going back” to its traditional approach.
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