The campaign will be accompanied by the brand’s “most robust athlete service offering ever,” including dedicated recovery spaces where athletes in Nike’s sponsored federations can rest between matches.
“At Nike, we have always firmly believed that the voice of the athlete has the power to change the world,” Tanya Hvizdak, vp of global women’s sports marketing at Nike, said in a statement. “For the last 50 years, we’ve worked with athletes who share our values and vision to move the world forward through the power of sport. As we look to the future, many of our female athletes have a fresh perspective and ambition to create even bigger change. Together with them, we are partnering to deliver new product innovations and services, support communities, and expand sport for the next generation.”
More widely, women’s soccer is seeing unprecedented momentum around the world.
In the U.S., for example, the National Women’s Soccer League reached record attendance numbers halfway through the 2023 season, up 48% over last year.
FIFA president Gianni Infantino said that the 2023 tournament—which kicks off on July 20 in co-hosting countries Australia and New Zealand—was on track to become the most attended Women’s World Cup in history, with more than 1 million tickets sold as of June.
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