While its faux meat counterparts have struggled lately, milk substitutes have grown into a nearly $3 billion business in the U.S., according to a report from GFI and Spins. A separate study, from the Plant Based Foods Association, found that plant-based milk sales increased 4.2% over the past two years.
The numbers are still small for plant-based ice cream and frozen novelties, with 10% of households buying those products, per GFI.
Conventional milk (from cows) remains the entrenched leader by far, bringing in $15.8 billion in sales, per IRI data from 2023. And high-profile campaigns continue to come from groups such as the California Milk Processor Board and the Milk Processor Education Program, known as MilkPEP, using famous faces and aggressive messaging to prop up the segment.
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