3.5 C
Washington

OMD Execs on the Challenges of Balancing Brand and Demand

Date:

Share:


What is an “outcome?” According to Omnicom leaders, it depends on whether you’re asking a brand’s CMO or CFO. 

In this episode of Yeah, That’s Probably An Ad, recorded live from the ADWEEK Podcast Lounge at Commerceweek presented by OMD, ADWEEK community editor Luz Corona sat down with OMD’s chief investment officer, Kelly Metz, and Omnicom Media Group chief intelligence officer Joanna O’Connell to discuss the ever-evolving challenge of balancing brand and demand. 

Ivan Piedra Photography

The agency leaders pointed out a few common challenges they have identified in client conversations: misalignment on the metrics for success between marketing and finance teams, being strategic regarding first-party data, and basing measurement frameworks off archaic industry structures that need a complete revamp. The biggest key takeaway is that everyone is on the same page in the same book. 

Stream the new episode below, listen and subscribe on Apple Podcasts, or find it on Spotify.

The current marketing landscape is complex. As a marketer or brand manager, juggling short-term, results-driven priorities with long-term planning and investment can be challenging. You need a partner who understands your business and can help elevate your brand.

Visit omd.com/contact/usa to learn how OMD is ‘Creating what’s next’ and helping brands develop the right frameworks and best practices to succeed in today’s ever-changing media landscape.



Source link

Subscribe to our magazine

━ more like this

Residents rush to save artifacts as blaze engulfs Copenhagen’s historic stock exchange building in devastating fire

A fire ripping through Denmark’s old stock exchange building has torn down the structure’s dragon-tail spire, a Copenhagen landmark. The protected 400-year-old building caught...

Sony wants 60fps PS5 Pro “Enhanced” games, but it’s happy to settle for less

Sony is working on a new “high-end version” of the PS5, codenamed Trinity and likely to debut as the PS5 Pro later this...

The beginner’s guide to frequent flyer programs: How to earn, redeem and maximize airline miles

Fortune Recommends™ has partnered with CardRatings for our coverage of credit card products. Fortune Recommends™ and CardRatings may receive a commission from card...

7 people with power at Coinbase

Coinbase launched in 2012 as a one-man startup with the goal of bringing crypto into the mainstream. It has since grown into a...

AI hallucinations will be solvable within a year, ex-Google AI researcher says—but that may not be a good thing

If you’ve ever asked ChatGPT, Gemini and other generative AI chatbots a question, you’ll have found that the answers they throw out can...