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Original Curly Queen Tia Mowry on Simplifying Haircare



“When I’m looking at marketing, it’s really honing in and tapping into the audience and the community and making them feel that they are valued and that they belong,” Mowry said. The brand is also active with fostering community across its social channels, where consumers are showing how they use the products and what the brand means to them.

In 2024, the brand plans on releasing new products and continuing to meet the needs of its consumers. “My vision and my goal is just to continue to expand the brand … giving products that the community wants and needs,” said Mowry.

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