Kardashian’s brand takes the spotlight
Kim Kardashian’s shapewear brand, Skims, will air its first TV ad during the Oscars. Created by Wieden+Kennedy Portland and directed by Frank Lebon, the commercial stars Kardashian, who is also the brand’s chief creative officer, playing various characters. Skims released a teaser ahead of the awards show (see the clip below).
Since its founding in 2018, Skims has grown to be worth $4 billion and recently expanded into menswear.
