Continuing the fight against antisemitism
After airing its first Super Bowl ad last month, the Foundation to Combat Antisemitism will also advertise during Hollywood’s big night. Based on real events that took place in the Boston area last year, “Neighbors” shows a bar mitzvah that’s interrupted by a bomb threat. As sirens wail and police arrive, people from a nearby church step in to help members of the synagogue, giving them shelter and space to continue their ceremony.
The nonprofit group, founded by New England Patriots owner Robert Kraft, points out that 895 Jewish temples in America received bomb threats in 2023. Its ongoing media push aims to counter a noted rise in antisemitic hate in the U.S. over the last several years.
More star power
Of course, Sunday’s ads will feature plenty of celebrity appearances, as seen in Wayfair’s Oscars debut. The online retailer’s ad, by Havas Chicago, invites people into the brightly-hued “Wayborhood,” which is populated by stars including Kelly Clarkson, Lisa Vanderpump, Tituss Burgess, Lisa Ann Walter and Stephanie Beatriz.
Wayfair’s commercial follows a trend that emerged during this year’s Super Bowl, which saw many advertisers packing in multiple celebrities in one spot.
[ad_2]
Source link
