In another, a vintage Volvo is adorned with flowers as the voice says that rush hour is a lot less rushed with Bath & Body Works sprays.
In a third, a bedroom is taken over by cherry blossoms and flowers, citing that with the Bath & Body Works scents, anyone can become a morning person.
“We know it is as important to smell with your eyes and ears as much as it is with your nose, and this campaign seeks to bring to life the immersive sensory experience that our products bring to any occasion,” said Cooper, adding that the campaign is an evolution of the brand that he hopes causes consumers to think differently about the role Bath & Body Works can play in their lives.
Many of the visual experiences in the campaign were created practically on set rather than in post-production.
“This is the beginning of a great partnership with Bath & Body Works and The Community. To start our partnership with a giant candle is just the cherry, or candle, on top”, said Joaquin Molla, founder and CCO of The Community, in a statement.
Details of the AOR deal were not disclosed, but Bath & Body Works’ digital spend was estimated at $50 million from July 2022 through June 2023 by COMvergence.
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