[ad_1]
As the popularity of platforms like TikTok and Instagram grow, people are getting discovered faster and entering influencer status sooner.
With Instagram parent Meta and Twitter both recently rolling out subscription products—where people can become verified overnight—there is no longer the need to build out online portfolios proving themselves as experts to support a claim of being worthy of verification.
Twitter’s blue tick verification has been around since 2009 as a way for celebrities, politicians, news brands, or other notable people with accounts to show their authority.
With new owner Elon Musk making changes to the verification process—including making people subscribe to the monthly $8 Twitter Blue service to receive a check, partly to crack down on parody accounts and grow revenue—brands and creators are left wondering whether subscription-based verification from platforms is the new normal and whether they will need to pay to not only prove their identity but help maintain their visibility online.
“I’ve worked with clients in the past who worked to establish themselves as a public figure and earn the blue check,” said Drea Fernandes, CEO and founder of Speak Media Group. “Publicists know that there’s real work that went into helping a client get verified.”
The Twitter Blue(s)
When Twitter’s Blue subscription was announced in 2021, many doubted there would be enough of an audience to pay for the additional features, such as an edit tweet button.
Now, subscribing to Twitter Blue is the only way to add a blue checkmark to your account. Subscribers also get early access to select features, as well as priority the rankings of their tweets in conversations and search.
It’s important to be verified so you don’t have to deal with any misleading impersonations
Gigi Robinson, creator
