Going forward, marketers are monitoring these newer models to see how they affect their business.
Still, many marketers know that building their followings through platforms means they don’t truly own their audiences.
“It is a great tool for those creators, professionals and anyone that’s trying to make their living in the space…Give them that stamp of credibility,” said Clow. “If you’re pursuing that, eight to $15 a month is a small investment.”
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