Eager epicureans can sign up for pre-sale access, with the first 25 fans who secure a priority access booking scoring “limited-edition Pepsi swag” to sweeten the experience.
Fans outside of New York craving a chance to get in on the action can enter a sweepstakes to win a trip for two to the experience. Five eligible winners will be selected by the brand.
Kaplan specified to Adweek that while the campaign is global and celebrations will be held worldwide, most of the activations will be based in the U.S.
One more way fans can celebrate the brand’s 125th birthday is by toasting founder Caleb Bradham with a Pepsi product purchased between Aug. 28 and Sept. 4. Take a photo of the receipt (or keep the digital version) and text “PEPSI125” along with the photo to 81234 to receive a free Pepsi (in the form of a $2.50 credit to your Venmo or Paypal).
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