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Pinterest detailed a new partnership with LiveRamp Data Hub at CES 2023 in Las Vegas Thursday, under which LiveRamp will pilot clean rooms for select Pinterest advertising partners, starting with grocery company Albertsons.
The integration enables a protected, third-party space where brands can combine their own first-party data and data from Pinterest in a secure environment, with the clean room keeping that data private and providing aggregated insight into ad performance.
Pinterest stressed that neither party’s personally identifiable sales and campaign data is visible to the other party.
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