TV wall ads run on an average of 20 screens per store, according to Walmart’s pitch deck. The average ad plays three to 12 times per hour depending on if the ad is a 15-second or 30-second spot, according to Walmart. Advertisers get data back like how many times a video was played and how many times it appeared every hour, according to the deck.
For the self-checkout ads, the ad appears throughout the checkout process. In one example, a quick-service restaurant could advertise to shoppers at checkout in the hopes they’ll swing by for food on the way home. Or an automaker could promote a new car on the TV wall.
Walmart claims that the self-checkout ads are seen by 105 million weekly shoppers when run across large regions of the US. Smaller ad buys run in specific regions like the West and Southeast are guaranteed to be seen by 2.7 million to 3.2 million daily shoppers, according to Walmart.
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