Pizza Hut and rival chain Domino’s have gone head to head for decades, and Morgan helped the former surge ahead during the pandemic. In 2021, the restaurant chain’s global same-store sales increased 7% compared to 2020. Trade publication QSR magazine named Pizza Hut its Transformational Brand of 2021, and Morgan even introduced partnerships with third-party aggregators to boost sales. But the downward sales trend was behind Domino’s U.S. same-store sales growth for 2023, which was roughly 1.6%.
Pizza Hut had a Super Bowl pregame spot, “Pizza wHut?” from GSD&M that showcased people enjoying the new Hot Honey Pizza & Wings and exclaiming “Pizza wHut!?”—showing their excitement for the sweet heat.
In addition, Pizza Hut hired hot agency Mischief @ No Fixed Address as its social agency of record in November of last year.
Kyle O’Brien contributed to this story.
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