Recently, rival KFC France’s chief marketing officer Pierre Cailleau spoke with Adweek about the success of its own fried chicken sandwich in the country after the brand’s most recent campaign was named the Most Effective TV Campaign of the last 12 months by Kantar.
The entry of Popeyes into the market, with McDonald’s France also serving a chicken sandwich on its menu, could mean a repeat of the Chicken Sandwich Wars that raged in recent years in the U.S.
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