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To show off the power of its new Taycan electric vehicles, Porsche Australia is reaching 50 years into the past.
Blending the retro and futuristic, the brand teamed up with gaming company Atari to recreate a version of the 1972 table tennis game Pong, played with two cars bouncing an AI-controlled drone flying 150 kilometers per hour between them.
DDB Group Melbourne created the “Taycan Arcade” campaign, with Airbag Australia handling the technical production and direction. The game was played with two geofenced vehicles in Victoria and filmed for a minute-long video shared across international Porsche channels and through activations at local dealerships and the Australian Grand Prix in Melbourne on April 2.
Starting with a boot screen reminiscent of a classic Atari arcade cabinet, the film shows the two cars—with plates reading player 1 and player 2—zipping around to music incorporating Pong’s simple sound effects. It ends by revealing a version of the game using cars instead of paddles that can be played online.
“Porsche’s all-electric Taycan connects the brand’s history with an electric future,” Porsche marketing director John Murray said in a statement. “Of course, when it comes to putting two Taycans to the test, we needed an idea as exhilarating and original as the car itself.”
Players can choose from three difficulty modes and four colors of Taycan, with the chance to reach a high score leaderboard. The website also hosts the campaign video and links to a showcase for the new cars within Porsche’s website.
“An engineering feat as remarkable as the Taycan deserves an ambitious one-of-a-kind demonstration,” DDB Group Melbourne executive creative director Psembi Kinstan said in a statement. “Crafting a demonstration as elevated and exhilarating as the Taycan was our principal challenge, but one that Airbag and world-renowned drone technicians at XM2 pulled off with aplomb.”
