‘Powerful Responsibility’: Inside the NWSL’s Pride Campaign

To brands looking to use Bud Light, inflation and an election year as an excuse not to celebrate or even acknowledge Pride Month, the NWSL and its sports marketing partners have issued a retort.

Using the voice of recently retired National Women’s Soccer League and U.S. Women’s National Team player Megan Rapinoe and the words of fellow Olympic and World Cup champion Abby Wambach, the NWSL and creative agency Bandits & Friends issued this statement in its new ad “Pride Plays Here:”

“This game doesn’t make us who we are.