The used car retailer will also join for WNBA Untold Stories, an annual content series that will run on digital and social media platforms, as well as CarMax’s channels. The brand will also host player media sessions, providing them with tools to help grow their own personal brand through media training and networking.
CarMax already has partnerships with Candace Parker and Bird, as well as Steph Curry. Those spots will continue to run nationally.
“It is an honor to work with a brand that recognizes the value of investing in the WNBA and is dedicated to using its influence to drive brand awareness and amplify the visibility of the league’s incredible players,” Bird said in a statement.
The Changemakers program has had a visible impact on the league as Engelbert—the former Deloitte CEO—works to build a new economic model for the WNBA.
Google partnered with ESPN to bring more games to national television, and in partnership with Deloitte the league unveiled a transformed WNBA app and website earlier this week.
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