The zaniness of the narratives is also in line with Pringles’ playful personality (you may recall the musical hamster mascot in a campaign earlier this year for its Multigrain range).
“We think Pringles fans across Europe will be able to relate to this campaign and hopefully it will give them a laugh,” European marketing director Stéphanie Thys said in a statement.
CREDITS:
Agency: Grey London
Executive Creative Director: David Wigglesworth
Creative Director: Jesse Little
Creative Teams: Katie Bird and Caitlin Horrex, Gnome Taylor, Flora German & Shivani Patel
Planning Partner: Matthew Gladstone
Strategy Director: Gilliam Caldwell-Dunn
Managing Partner: Agi Varanyi
Group Business Director: Tamsine Foggin
Account Directors: Jack Barber, Alice Ashwell
Account Manager: Hugo Soer
Account Executive: Madeleine Hine
Executive Producer: Nazneen Read
Senior Producers: Michelle Kasper, Sam Dowling
Assistant Producer: Alicia Cordell
Production Company: Smith & Jones
Production Company Executive Producer: Phillipa Smith
Director: Ulf Johansson
D.O.P: Barry Ackroyd
Production Design: Steve Smithwick
Post Producers: Ella Sedgewick @Whitehouse Post
Alexia Paterson @Framestore for Apero and Nights In Northern Europe
Annika Gustavsson @GPS Nights In (UK and ROI)
Editor: Sam Gunn @Whitehouse Post for Apero & Nights In Northern Europe
Tony Whetnall @GPS Nights In (UK and ROI)
Colorist: Jean-Clément Soret @Company 3 for Apero and Nights In Northern Europe
Matt Hare @GPS Nights In (UK and ROI)
VFX Artist: Paul O’Brien @Framestore for Apero and Nights In Northern Europe
Chris Winters, Ozgur Yigit & Matt Ingram @GPS Nights In (UK and ROI)
Composer: Julia Jonas / Sauvage / Heslop, Frieder Dose / Marvin Benjamin McMahon for Apero
Frieder Does Marvin Benjamin McMahon for Nights In Northern Europe
Trevor Simpson @BMG Production Music Nights In (UK and ROI)
Music Supervisor: Macke Bergkvist @Music Supercircus for Apero and Nights In Northern Europe
Sound Engineer: Parv Thind @WAVE for Apero
Gritz @GPS for Nights In Northern Europe
Sam Cross @GPS for Nights In (UK and ROI)
Post Sound Producer: Beth Tomblin @Wave for Apero
Richard Donaghue @GPS Nights In Northern Europe and Nights In (UK & ROI)
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