Collaboration drives legacy
Pronghorn’s ambition can be credited to the synergy of its team. “A wise woman I used to work with told me, ‘I hate working by myself because then I’m only as good as my own ideas.’ And that really hit me because I think all of us, to a certain degree, have good ideas,” Simms said.
“You feel like, ‘Oh, I could do it myself,’ but the adage of steel sharpening steel is pretty real. You may have a cool idea, but when you get a chance to get it out of your brain, say it out loud, truly collaborate and pull from everybody’s different lived experiences, it almost always comes out better on the other side.”
Since Pronghorn’s inception, the company has invested in 23 Black-owned spirits brands, a significant achievement for its first year in operation. Moreover, Pronghorn saw a 5% lift in Black Americans working in the spirits industry.
“We have an abundance mindset. The air we breathe is not going anywhere if I take a breath today. I have a 10-year-old [daughter] and always tell her everyone has something to teach, and everyone has something to learn,” Simms said. “So, I can’t wait to meet the next founder to share ideas and be inspired. That’s kind of what life is all about.”
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