Home Marketing Q&A: Nielsen’s CEO on Rolling With Massive Changes in 2024

Q&A: Nielsen’s CEO on Rolling With Massive Changes in 2024

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Q&A: Nielsen’s CEO on Rolling With Massive Changes in 2024

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The measurement industry is at an inflection point. In 2021, measurement giant Nielsen lost its third-party accreditation from the Media Rating Council after the company admitted to undercounting audiences, which could’ve translated to hundreds of millions of dollars in lost advertising spend. This blew the doors wide open for competitors debuting alternate currencies. Since that…

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