The script couldn’t make medical claims about weed, but didn’t mince words in its broadside of often-abused pharmaceuticals, co-opting the instantly recognizable phrase “ask your doctor.”
The 30-second ad, with its intentionally cheesy visuals and stereotypical narration, dropped some harsh stats, noting the 187 opioid-related overdoses a day in the U.S. and side effects that include “heart attacks, addiction, coma, death and moderate to severe constipation.”
“We had to tow a line, be tasteful and not make jokes about series topics like overdoses,” Danny Gonzalez, co-chief creative officer, told Adweek. “We wanted to create some intrigue in a dark and humorous but smart way.”
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