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We took our favorite news clips from agencies this week and gathered them in one place. Enjoy.
180
180 was chosen as Dubai Airports’ brand strategy and communications partner. The agency’s work will include internal and external campaigns.
360PR+
360PR+ was selected to manage public relations for the Skin Creative product division at consumer goods company BIC. The division includes a portfolio of skin art products, including body art marker brand BodyMark, semipermanent brand Inkbox and temporary tattoo brand Tattly. 360PR+ will lead PR planning, proactive news bureau, tentpole activations and new product launches, measurement, ongoing strategic counsel and account management for the division.
Brandwidth
Brandwidth acquired creative social media agency Cubaka. The acquisition aims to strengthen Cubaka’s end-to-end digital customer experience offering to clients.
Cargo
Cargo and True Media are partnering to serve as the integrated marketing agency for LG Business Solutions USA. The two will join forces to develop, create and implement strategic marketing programs, creative campaigns and media plans for the brand’s product lines and vertical markets in the U.S.
Goldenchild
New agency Goldenchild, led by managing director Matthew Marquis and executive director Pierre Nobile, just launched. An affiliate to Golden LA, the agency will be led by executive creative director Fons Schiedon.
Horizon Media Canada
Horizon Media Canada just launched new AMP target and location data capabilities. The offerings aim to enhance its out-of-home advertising effectiveness and engagement.
Invnt.atom
Web3 gateway for enterprise brands Trident3 is partnering with digital agency invnt.atom to offer a one-stop Web3 solution for global brands. The joint offering combines both companies’ proprietary solutions and services to enable brands to transition into the Web3 world without sacrificing brand ethos.
TMW Unlimited
National Savings and Investments (NS&I) chose TMW Unlimited as its integrated marketing agency, under a contract that will last for up to four years. The agency will be responsible for all digital marketing, strategic marketing technology support, above the line creative and strategy and customer relationship marketing.
Romph Pou Agency
Romph Pou Agency was named the agency of record for Devils River Whiskey. The agency will lead the distiller’s brand development and national marketing strategy in an effort to build brand awareness and drive trials for eight current whiskey expressions.
The One Club for Creativity
The One Club for Creativity launched One Creator Lab in partnership with TikTok. One Creator Lab is a free 20-week training program that covers advertising fundamentals as well as the maker skills and tools necessary for bringing effective short-form video campaigns to life at the speed of culture.
If you have updates you’d like to share with Adweek, please reach out to us at agencyspy@adweek.com.
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